After over two years of no blogging at all I am finally back on this little curated corner of the internet. There were several reasons explaining this break from writing - namely lack of time juggling with new responsibilities, struggling to translate who I was becoming into my editorial line, and eventually not being proud enough of the content I was producing weekly. However, I have recently experienced this surge in wanting to blog to be back into my life. More surprisingly, after mentioning the topic to a few bloggers and friends, I noticed that I was not the only one.

Nowadays bloggers are such an essential part of the luxury and high street industries that we tend to forget it all started ten years ago (how was the world of marketing even doing before influencers?). Along the years, what used to be a simple hobby developed into a fully-fledged career for some. It is, at the end of the day, only natural that platforms evolve with talented bloggers as they grow – to the extent that they now team up with established brands which were at first sceptical to entrust them.

Café du Sablon, Brussels - @bonjourwhite


Is Instagramming the new blogging? 


I don’t think that anybody could assert that blogging ever grew out of style to be honest. However, one could say that the digital landscape has experienced massive developments affecting industries mentioned above, and the most visible one regards the purple camera icon. Indeed, Instagram has been hugely influencing blogging activities. If the majority of traditional bloggers started using the platform when it launched in 2010, its growing popularity and the diversity of marketing tools its developers make available also created a new type of digital influencers: professional instagrammers. Once described as micro-bloggers due to the limited number of characters of the photos’ captions, brands have grown aware that these new instagrammers are formidable marketing mediums, their messaging being both (hopefully) genuine and suited to – by definition – an interested audience, their followers. In 2019, you can easily double tap on a fashion influencer’s picture and see what clothes they’re wearing, where the accessories come from and where to buy them. Marketing at its simplest – and finest.

If brands still support famous traditional bloggers, they invest their energy and money into instagrammers. Instagram has grown to become the favourite outlet of aesthetics lovers. Alongside Pinterest and its mood boards, no wonder why it is my favourite social media channel.

From bloggers to micro-bloggers


Using Instagram at professional level on a daily basis is a lot of work behind the scenes, don’t get me wrong. But I reckon that posting pictures and collaborating with brands on the platform is still slightly less work than full time blogging. Hence why such a success: you can share and influence through a more direct form of messaging via short captions, curated aesthetics and stories.

We could be tempted to think that Instagram has replaced blogging for some time, but it would not be true. First because bloggers continue to blog, in spite of a lesser activity on their website and a lot of time spent on Instagram. Second because Instagram and a blog do not have the same aim. The audience is also slightly different, as you don’t spend the same amount of time on a picture and reading a blog post. Blog posts may be amazingly illustrated (my favourite will always be Paris in Four Months), they are always richer in content and are conducive to reflexion. Instagram is definitely more marketing-oriented and where spontaneity can be expressed more easily. Instagram stories and their 24-hour post lifespan are one of my favourite things to put online. On another note, a blog is a permanent outlet which will always be out there which success doesn't depend on any social media algorithm. I know it's hard to imagine a world in which Instagram is barely used, but think about the decline in use of Facebook and Snapchat. In a way, investing all your digital effort on Instagram only would be, as a consequence, quite risky.

Whatever the level of involvement online – from professional blogging to influencer instagramming – these digital careers are gradually being recognised by the industry and society at large. Long gone are the days when, during the 2016 Milan Fashion Week, Vogue US Creative Digital Director Sally Singers criticised bloggers and their growing influence telling them to “go find another business”. Or so the blogger community hope.


What about you, are you noticing this surge in blogging? Have you become an avid Instagram scroller to get yourself inspired? What do you think of micro-bloggers? Let me know in the comments below, I’d love to hear what you have to say on this.

In the meantime, keep your eyes peeled as my blog and my Instagram account (@bonjourwhite) are gonna be back in the game over the next months (or so I’d like to convince myself, as I have to learn again how to stick to a schedule and post quality content regularly while dealing with a full time PR job). Stay tuned!


Queen's Gallery, Brussels - @bonjourwhite


Is Blogging Back on Trend or Was It Never Really Outdated?

Friday, 10 January 2020

After over two years of no blogging at all I am finally back on this little curated corner of the internet. There were several reasons explaining this break from writing - namely lack of time juggling with new responsibilities, struggling to translate who I was becoming into my editorial line, and eventually not being proud enough of the content I was producing weekly. However, I have recently experienced this surge in wanting to blog to be back into my life. More surprisingly, after mentioning the topic to a few bloggers and friends, I noticed that I was not the only one.

Nowadays bloggers are such an essential part of the luxury and high street industries that we tend to forget it all started ten years ago (how was the world of marketing even doing before influencers?). Along the years, what used to be a simple hobby developed into a fully-fledged career for some. It is, at the end of the day, only natural that platforms evolve with talented bloggers as they grow – to the extent that they now team up with established brands which were at first sceptical to entrust them.

Café du Sablon, Brussels - @bonjourwhite


Is Instagramming the new blogging? 


I don’t think that anybody could assert that blogging ever grew out of style to be honest. However, one could say that the digital landscape has experienced massive developments affecting industries mentioned above, and the most visible one regards the purple camera icon. Indeed, Instagram has been hugely influencing blogging activities. If the majority of traditional bloggers started using the platform when it launched in 2010, its growing popularity and the diversity of marketing tools its developers make available also created a new type of digital influencers: professional instagrammers. Once described as micro-bloggers due to the limited number of characters of the photos’ captions, brands have grown aware that these new instagrammers are formidable marketing mediums, their messaging being both (hopefully) genuine and suited to – by definition – an interested audience, their followers. In 2019, you can easily double tap on a fashion influencer’s picture and see what clothes they’re wearing, where the accessories come from and where to buy them. Marketing at its simplest – and finest.

If brands still support famous traditional bloggers, they invest their energy and money into instagrammers. Instagram has grown to become the favourite outlet of aesthetics lovers. Alongside Pinterest and its mood boards, no wonder why it is my favourite social media channel.

From bloggers to micro-bloggers


Using Instagram at professional level on a daily basis is a lot of work behind the scenes, don’t get me wrong. But I reckon that posting pictures and collaborating with brands on the platform is still slightly less work than full time blogging. Hence why such a success: you can share and influence through a more direct form of messaging via short captions, curated aesthetics and stories.

We could be tempted to think that Instagram has replaced blogging for some time, but it would not be true. First because bloggers continue to blog, in spite of a lesser activity on their website and a lot of time spent on Instagram. Second because Instagram and a blog do not have the same aim. The audience is also slightly different, as you don’t spend the same amount of time on a picture and reading a blog post. Blog posts may be amazingly illustrated (my favourite will always be Paris in Four Months), they are always richer in content and are conducive to reflexion. Instagram is definitely more marketing-oriented and where spontaneity can be expressed more easily. Instagram stories and their 24-hour post lifespan are one of my favourite things to put online. On another note, a blog is a permanent outlet which will always be out there which success doesn't depend on any social media algorithm. I know it's hard to imagine a world in which Instagram is barely used, but think about the decline in use of Facebook and Snapchat. In a way, investing all your digital effort on Instagram only would be, as a consequence, quite risky.

Whatever the level of involvement online – from professional blogging to influencer instagramming – these digital careers are gradually being recognised by the industry and society at large. Long gone are the days when, during the 2016 Milan Fashion Week, Vogue US Creative Digital Director Sally Singers criticised bloggers and their growing influence telling them to “go find another business”. Or so the blogger community hope.


What about you, are you noticing this surge in blogging? Have you become an avid Instagram scroller to get yourself inspired? What do you think of micro-bloggers? Let me know in the comments below, I’d love to hear what you have to say on this.

In the meantime, keep your eyes peeled as my blog and my Instagram account (@bonjourwhite) are gonna be back in the game over the next months (or so I’d like to convince myself, as I have to learn again how to stick to a schedule and post quality content regularly while dealing with a full time PR job). Stay tuned!


Queen's Gallery, Brussels - @bonjourwhite


It’s happening! After months and months of pondering upon the matter, I am finally resuming blogging on this little corner of internet. It took me a lot of thinking of where I wanted to go with it, and after a while I put my finger on it and eventually decided to take the leap. New year, new blog, right? So please welcome bonjour white 2.0 – I have implemented a new design and new blog categories. If you wish to learn a bit more, you can click here to pop by my ‘about’ section.

Alongside this great announcement, I thought I would write on what 2020 has in stock – and more importantly on what we need to do to explore its full potential. It is this time of the year again – when you take resolutions that you will never truly stick to after a couple of weeks or better, when you actually reflect on the past 365 days to see what went well and what didn’t. Usually I can easily tell you which way it went; this time my 2019 was a fine line to walk on, being made of 6 months off and 6 months on. Closing the chapter with an amazing weekend in Naples.

Instead of coming up with random resolutions, I thought I would pick up what worked for me best this year and apply it overall. Make promises to myself instead, in order to make the most of the upcoming year. (I mean, according to Vogue Italia Virgos are to have a millesimal time ahead so it shouldn’t be difficult.)

Galleria Umberto I, Naples - @bonjourwhite


New year, same you

We all have flaws or bibs and bobs in us we would like to improve or change. But what if we were enough, already? If you feel you are not, then try to look and see why. Please do set yourself goals – quit smoking, exercise more, etc. – but keep the other 99% that make you who you truly are. Do not let anyone convince you that you are not good enough and need to overhaul your entire life. Most of the time, the person we need to convince the most is ourselves. I feel like the community is more and more understanding that self-love and the feeling of being worthy might be the key to happiness. 

Good mind, good vibes

This year I’ve particularly learnt the value of self-discipline when it comes to limiting bad vibes into my life. I truly believe that being happy starts with yourself, not the situation you are in. Although life can get hard and we’re allowed to feel low, eventually I thrive to get back to a more optimistic state of mind. I can remember watching the Netflix documentary HEAL and realising how negative I was sometimes. To the extent that it affected my health (independently from the stress that comes up at work) and how ill I was getting. In my case, I was strongly affected by the transition from Rome to Brussels; a lukewarm city where I only sought professional progress and was unable to see the bright side. Well when I chose to finally open myself fully to the opportunities the city had to offer, among others great friendships, I discovered things from a whole other perspective. Also, just like a lot of people this year I cut off toxic relationships and opened up to new, healthy ones. The people you invest your time in has an enormous impact on your well-being, whether it is on the positive or on the negative side.

Look for what drives you

In between the indulgences of the festive season, I realised how quickly time passes by. Not in a daunting way though. I just feel like I now comprehend what this statement implies: as we get older and more experienced we are not completely aware, I think, of the power we have in our hands over our own life and career. I am 27 and I feel good, confident about what the future has to offer this year – and at the same time very much aware that I’ll be the driver of change of my own life. (Apologies for sounding like a bad motivational book though). Just tell yourself you don’t need to be in a permanent waiting state to reach your objectives. Get out, find what makes you tick, live your life, be happy, don’t hold back.

Piazza del Gesù Nuovo, Naples - @bonjourwhite

At the end of the day, I live for these moments which make your heart pound; those which make yourself gape in awe, realise how lucky you are or how simple happiness can be. In a way, no real resolution needed. I’d like to dedicate 2020 to these moments. My biggest wish this year would be to travel as much for them to multiply, put myself on the path to an eventful year inasmuch as being as serene as possible. What would yours be?

Bring It On, 2020

Thursday, 2 January 2020

,
It’s happening! After months and months of pondering upon the matter, I am finally resuming blogging on this little corner of internet. It took me a lot of thinking of where I wanted to go with it, and after a while I put my finger on it and eventually decided to take the leap. New year, new blog, right? So please welcome bonjour white 2.0 – I have implemented a new design and new blog categories. If you wish to learn a bit more, you can click here to pop by my ‘about’ section.

Alongside this great announcement, I thought I would write on what 2020 has in stock – and more importantly on what we need to do to explore its full potential. It is this time of the year again – when you take resolutions that you will never truly stick to after a couple of weeks or better, when you actually reflect on the past 365 days to see what went well and what didn’t. Usually I can easily tell you which way it went; this time my 2019 was a fine line to walk on, being made of 6 months off and 6 months on. Closing the chapter with an amazing weekend in Naples.

Instead of coming up with random resolutions, I thought I would pick up what worked for me best this year and apply it overall. Make promises to myself instead, in order to make the most of the upcoming year. (I mean, according to Vogue Italia Virgos are to have a millesimal time ahead so it shouldn’t be difficult.)

Galleria Umberto I, Naples - @bonjourwhite


New year, same you

We all have flaws or bibs and bobs in us we would like to improve or change. But what if we were enough, already? If you feel you are not, then try to look and see why. Please do set yourself goals – quit smoking, exercise more, etc. – but keep the other 99% that make you who you truly are. Do not let anyone convince you that you are not good enough and need to overhaul your entire life. Most of the time, the person we need to convince the most is ourselves. I feel like the community is more and more understanding that self-love and the feeling of being worthy might be the key to happiness. 

Good mind, good vibes

This year I’ve particularly learnt the value of self-discipline when it comes to limiting bad vibes into my life. I truly believe that being happy starts with yourself, not the situation you are in. Although life can get hard and we’re allowed to feel low, eventually I thrive to get back to a more optimistic state of mind. I can remember watching the Netflix documentary HEAL and realising how negative I was sometimes. To the extent that it affected my health (independently from the stress that comes up at work) and how ill I was getting. In my case, I was strongly affected by the transition from Rome to Brussels; a lukewarm city where I only sought professional progress and was unable to see the bright side. Well when I chose to finally open myself fully to the opportunities the city had to offer, among others great friendships, I discovered things from a whole other perspective. Also, just like a lot of people this year I cut off toxic relationships and opened up to new, healthy ones. The people you invest your time in has an enormous impact on your well-being, whether it is on the positive or on the negative side.

Look for what drives you

In between the indulgences of the festive season, I realised how quickly time passes by. Not in a daunting way though. I just feel like I now comprehend what this statement implies: as we get older and more experienced we are not completely aware, I think, of the power we have in our hands over our own life and career. I am 27 and I feel good, confident about what the future has to offer this year – and at the same time very much aware that I’ll be the driver of change of my own life. (Apologies for sounding like a bad motivational book though). Just tell yourself you don’t need to be in a permanent waiting state to reach your objectives. Get out, find what makes you tick, live your life, be happy, don’t hold back.

Piazza del Gesù Nuovo, Naples - @bonjourwhite

At the end of the day, I live for these moments which make your heart pound; those which make yourself gape in awe, realise how lucky you are or how simple happiness can be. In a way, no real resolution needed. I’d like to dedicate 2020 to these moments. My biggest wish this year would be to travel as much for them to multiply, put myself on the path to an eventful year inasmuch as being as serene as possible. What would yours be?

Writing about Paris while being in Rome... Well it looks like I am not the only Roman-based one who fell in love with the French capital. Remember the food tour I went on last July, which made me discover the typical Roman recipes and best food specialities (you can read about here by the way)? It was organised by The Roman Guy*, a passionate team of young Italy travel experts and trip planners whose main aim is to infuse fun into their tours to offer a different experience from what you can usually expect from a similar service.

The Louvre

Thanks to their heartfelt work and the positive feedback they've gathered from clients, they have decided to apply the concept to... Yes, you got the answer from the beginning, Paris! French capital, one of my favourite cities, another world for people to discover. I must say I was quite excited when I learnt the news and wanted to know what content they would offer for the City of Lights: they really hit the nail on the head with three different tours.


1. The Unmissable: Le Louvre

The Louvre being the biggest museum in the world with more than 38,000 works of art and thousands of people waiting in line just to see Mona Lisa (that we have not stolen from Italians), we can all agree that popping by the majestic place is a must-do. I remember going there several times on school trips and not being able to complete the visit (ever) given the size of the museum. I also need to precise that I have never had the opportunity to actually visit it with a guide, which I am convinced would be a lot of fun with a guide who knows it by the back of their hands and provides you with fun facts along the way. Fortunately for your schedule and precious time in Paris, the Louvre Tour offer skip the line privileges.


2. An historical must-see : Les Catacombes

Have you ever heard about the Catacombs before? Not only does it appear in the Hunchback of Notre-Dame, but this very famous place is also the world's biggest grave. For long, its mysteries have remained uncovered though, and not everyone knows about its history and people. I wouldn't think of visiting it in the first place, but I reckon the Catacombs tour offered by The Paris Guy would be a great occasion to discover more about it (while always skipping the terrible queue awaiting anyone visiting Paris)!


3. To feel like a king or a queen: Versailles

In spite of living in Rome, one of the most beautiful cities in Europe, I can't help but thinking the Château de Versailles is an extraordinary ambassador of the French beauty and history. Residence of Sun-King Louis XIV, built in a baroque architecture, the place is particularly noteworthy for its Galerie des Glaces (Hall of Mirrors) which for sure makes every French (and foreign) people gape in awe. Between its 2,000 rooms and incredible jardin à la française, Versailles is a must-see if you pop by Paris - and no worries, The Paris Guy takes care of everything, from the train trip (it is just outside the capital) to the palace's special visit. Have a look at the Versailles Tour here

What I enjoyed the most during my Roman tour was the fun I experienced and the passion of the guide who made us discover a bit of Rome. That's why I honestly can't wait for The Paris Guy and its guides to make people discover more of my beloved capital, Paris, as I know many will immediately fall in love with the city. 

The Hall of Mirrors, Versailles

Versailles Gardens


*This post was sponsored by The Roman Guy. For more information, please head over to my disclaimer.



Bienvenue to The Paris Guy

Thursday, 29 March 2018

,
Writing about Paris while being in Rome... Well it looks like I am not the only Roman-based one who fell in love with the French capital. Remember the food tour I went on last July, which made me discover the typical Roman recipes and best food specialities (you can read about here by the way)? It was organised by The Roman Guy*, a passionate team of young Italy travel experts and trip planners whose main aim is to infuse fun into their tours to offer a different experience from what you can usually expect from a similar service.

The Louvre

Thanks to their heartfelt work and the positive feedback they've gathered from clients, they have decided to apply the concept to... Yes, you got the answer from the beginning, Paris! French capital, one of my favourite cities, another world for people to discover. I must say I was quite excited when I learnt the news and wanted to know what content they would offer for the City of Lights: they really hit the nail on the head with three different tours.


1. The Unmissable: Le Louvre

The Louvre being the biggest museum in the world with more than 38,000 works of art and thousands of people waiting in line just to see Mona Lisa (that we have not stolen from Italians), we can all agree that popping by the majestic place is a must-do. I remember going there several times on school trips and not being able to complete the visit (ever) given the size of the museum. I also need to precise that I have never had the opportunity to actually visit it with a guide, which I am convinced would be a lot of fun with a guide who knows it by the back of their hands and provides you with fun facts along the way. Fortunately for your schedule and precious time in Paris, the Louvre Tour offer skip the line privileges.


2. An historical must-see : Les Catacombes

Have you ever heard about the Catacombs before? Not only does it appear in the Hunchback of Notre-Dame, but this very famous place is also the world's biggest grave. For long, its mysteries have remained uncovered though, and not everyone knows about its history and people. I wouldn't think of visiting it in the first place, but I reckon the Catacombs tour offered by The Paris Guy would be a great occasion to discover more about it (while always skipping the terrible queue awaiting anyone visiting Paris)!


3. To feel like a king or a queen: Versailles

In spite of living in Rome, one of the most beautiful cities in Europe, I can't help but thinking the Château de Versailles is an extraordinary ambassador of the French beauty and history. Residence of Sun-King Louis XIV, built in a baroque architecture, the place is particularly noteworthy for its Galerie des Glaces (Hall of Mirrors) which for sure makes every French (and foreign) people gape in awe. Between its 2,000 rooms and incredible jardin à la française, Versailles is a must-see if you pop by Paris - and no worries, The Paris Guy takes care of everything, from the train trip (it is just outside the capital) to the palace's special visit. Have a look at the Versailles Tour here

What I enjoyed the most during my Roman tour was the fun I experienced and the passion of the guide who made us discover a bit of Rome. That's why I honestly can't wait for The Paris Guy and its guides to make people discover more of my beloved capital, Paris, as I know many will immediately fall in love with the city. 

The Hall of Mirrors, Versailles

Versailles Gardens


*This post was sponsored by The Roman Guy. For more information, please head over to my disclaimer.



bonjour white