How to Pick the Perfect Foundation

Who hasn’t spent hours (and money) trying to find the perfect foundation? The one that brings the perfect glow to your skin, not too cakey, not too orange or too pale or too dark, not too heavy but which still has a good coverage and lasts all day? I am convinced that speaks to you. I hate when I try a new one on and the shade doesn't turn out as I expected it to be. After one more weary miss, I decided it was time for me to invest in a higher quality one and to receive some pieces of advice by skincare and makeup experts on which shade would suit me best. 

An after-work stroll around Boots happened and the Clinique department caught my eye. After I explained what I wanted and tried 3 different shades, I was given a sample of Even Better in shade Alabaster; I came back a few days later to purchase my perfect foundation. But before that, I spent time untangling the mysteries surrounding this beauty basic in order to be 100% sure about what I was about to invest my money in - and it was absolutely worth it. 

1. Coverage

You need to decide if you want a light coverage, a medium one or a heavy one. I didn't know what I wanted actually - I thought I'd always go for the lightest one. But the coverage often go along with the lasting of the product. If you want your base to last all work day go for medium coverage; if you prefer a light weight version for the summer, keep in mind that it might not last more than a few hours. Only choose a heavy coverage if you skin warrants it - whether it be strong blemishes or if you're going to dance all night long.

2. Tones and undertones

Trying to match approximately the shade on the back of my wrist is the biggest mistake I was making so far, because I didn't take into account the undertone of my skin. Indeed you should know what your undertone is: it is fundamental to differentiate the undertone in the foundation you may buy to see if it matches your own skin tone. And it is really tricky to do so because your underlying skin tone may not be what you see on the surface. 

There are three types of undertone: cool (pink/red), neutral and warm (yellow/olive). What is usually meaningful is the colour of your inner wrist veins: when they look green, you are warm-toned (think Natalie Portman); when they look blue, you are cool-toned (think Anne Hathaway). If you can't tell, then you are neutral-toned. You can't only rely on the fairness of your skin, as you can be pale with a yellow undertone or on the contrary have a darker skin tone and be cool-toned. Shades like beige, golden, tan, caramel and chestnuts often have warm undertones, while porcelain, rose, sable and cocoa often have cool undertones. Ivory, buff, nude and praline are more neutral. Ps: silver jewellery is amazing on cool-toned people while gold looks super good on warm-toned skins!

Even Better in shade Alabaster is the first neutral-toned foundation that I buy. What made me yield to it is its oil free formula aiming to brighten skin, combat uneven skin tone and hyper pigmentation, in short exactly what I needed. Plus it really lasts all day and contains SPF 15 in it! What is great about picking a high-end foundation is that you usually get samples you can try before-hand for a few days and decide if it is the right shade for you. They also usually have a broader range of shades than generic drugstore foundations! Fortunately, my hunt for the perfect foundation is now over.


  1. I always have such a hard time buying foundation. I'll have to remember your tips the next time I pop into the department store. I've never thought about undertones before!

    Stephanie ● Sartorial Diner

    1. Now you do :) I'm sure the next one will perfectly match your skin tone! x

  2. I'm always terrified I'm going to wear the wrong color so I always go for the palest one and deal with the consequences.

    Heba xx || The Heba

  3. Haha nooo now you know how to pick the perfect match for your skin tone! Margaux x

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bonjour white